Michael Cheney

About

7 Figure Affiliate Marketer and Entrepreneur

Michael Cheney is a UK-born internet entrepreneur and affiliate marketing expert. He began running online businesses in 2000 and is the founder of EmailMarketingSecrets.org. Over the last two decades his ventures have grown into multi-million-dollar operations focused on email and affiliate marketing. Cheney has earned a reputation as one of the world’s top affiliates, often ranking on product-launch leaderboards. Today based in Scotland, he continues to create and promote digital marketing training programs for entrepreneurs.

Early Career and Background

Cheney first encountered the internet in the early 1990s while at university and was immediately hooked. He graduated with a degree in Business & German and took a job at ExxonMobil – his first and last corporate position. Disillusioned with 9–5 life, he soon struck out on his own. His first venture was an online community for seniors (then the fastest-growing web demographic), where he learned search-engine optimization. Cheney later founded a marketing consultancy (the Entrepreneurs’ Advice Bureau) to help businesses drive web traffic. A turning point came when he packaged his expertise into a digital product: his very first launch reportedly earned $250,000 in one week, convincing him to focus full-time on internet marketing.

Affiliate Marketing Breakthroughs

By the mid-2000s, Cheney had branched into affiliate marketing and ad-based income. For example, in 2006 he reported earning over $19,000 per month from Google AdSense – and even published a video course teaching others how to do the same. Over time he shifted toward high-ticket affiliate promotions. He has spent 20+ years as an online marketer and is consistently recognized among the industry’s top affiliates. Reviewers note that he doesn’t just teach theory – he runs real campaigns and shares the exact methods that earned him millions in sales. This hands-on, no‑nonsense approach (sharing screenshots of his commissions and campaigns) has made his strategies credible to aspiring marketers.

Coaching and Training Initiatives

Beyond pre-packaged courses, Cheney is a sought-after coach and mentor. He regularly produces how-to content and live trainings for affiliates. He often offers personalized coaching, webinars, and ongoing support in his programs. In all his coaching efforts, Cheney emphasizes straightforward, actionable advice – teaching marketers to use proven tactics (like email storytelling and commission stacking) rather than gimmicks.

Media Presence and Industry Influence

Michael Cheney’s story and work have been featured widely in the press and at conferences. His official site states that his success and “unique blueprint” were covered by outlets including NBC Television, The Times, The Independent, The Guardian, and Reader’s Digest. He himself has appeared on TV and in radio interviews explaining internet marketing. He is also frequently invited to speak as a keynote presenter at sold-out digital marketing events worldwide. In the affiliate community he is known as a “leaderboard king” – often competing on WarriorPlus/JVZoo launch leaderboards and beating most affiliates. Fellow marketers respect him for sharing both his wins and failures openly. In short, Cheney has become a well-known public figure in internet marketing, with a reputation for expert copywriting, email strategies, and affiliate launches.

Continuing Evolution

In recent years, Michael continues to evolve with technology (for example, launching AI-focused programs in 2024) while still teaching core affiliate skills. His entrepreneurial success story – from a bedroom startup to multimillion-dollar launches – inspires many others. He often says he’s “on a mission to give all his knowledge away,” and indeed he spends much of his time creating free and paid training to help other online entrepreneurs succeed.